Key Roles and Responsibilities:
- Research and produce core B2B copy for display ads, landing pages, web pages, case studies, emails, and other channels to increase prospects' likelihood of progress through the marketing funnel.
- Edit and proofread content to ensure it is clear, accurate, and aligns with Xyicon (company) and SpaceRunner (product) messaging and campaign themes/goals.
- Promote, retarget, and optimize content to ensure it is aligned to our audiences and buying stages.
- Apply knowledge of Search Engine Optimization (SEO) to your writing and research.
- Understand the best formats, channels, and subject lines for each type of content. Special focus to amplify content using integrated social media.
Qualifications, Skills, and Experience:
- Bachelor's Degree or Professional Certification (Part/Full completion) in a related field.
- Minimum two (2) years of experience working in the IT sector in a content marketing or writing-focused role.
- Experience in writing about B2B SaaS solutions will be an advantage.
- Analytical skills and attention to detail.
- Excellent command of the English language.
- Self-motivated and willing to learn new skills and technologies.
- Ability to work with offshore stakeholders in the US, Europe, and Asia
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PRIVATE JOBS